DIGITAL TRANSFORMATION AND TECHNOLOGY TRENDS

ENABLING CREATIVITY AND INNOVATION

DIGITAL AND SOCIAL MEDIA MARKETING STRATEGIES

STRATEGIC PLANNING AND BRAND POSITIONING

NEW GENERATION LEADERSHIP AND TEAM MANAGEMENT

THE ART OF POWERFUL PRESENTATIONS

E-COMMERCE TRENDS AND STRATEGIES

PERFORMANCE BASED MARKETING

DIGITAL TRANSFORMATION WORKSHOP

INNOVATION WORKSHOP

DIGITAL TRANSFORMATION AND TECHNOLOGY TRENDS

A little over 30 years have passed since the first Internet page was created in 1991. In this journey that started with a single web page, we came to a point where we talk about technologies such as - Cloud Computing, Big Data, Internet of Things, Artificial Intelligence, Augmented Reality, Virtual Reality, Metaverse, Crypto, Blockchain, Robots, Voice Assistants, Full Automation, 5G and many more. These technologies, which seem to be very independent from each other, actually form a story together, which is Digital Transformation. Questions that you need to answer are… Do your employees know about all these concepts? What do all these mean or should mean to you? -and - What is the place of Digital Transformation in your story?

In this picture, it is necessary to talk not only about technology but also about the company culture. Which employees, which skill sets, which processes - enable you to be competitive in the digital transformation race and open the doors to change for you? Managing change correctly and making all the employees a part of this process are indispensable for Corporate Agility.

Technology, Trends, Digital Transformation, Corporate Agility and “you” in this journey… these are the things we will talk about together.

Topics:

  • Defining Digital Transformation

  • Impact of Digital Transformation on Businesses

  • Pillars of Digital Transformation: Business Intelligence, Operational Agility, Customer Experience, Corporate Culture

  • Disruptive Business Models

  • Digital Transformation Best Practices

  • Technology Trends: Industry 4.0, Internet of Things, Artificial Intelligence, Blockchain, Metaverse, Cyber Security

  • Challenges of Digital Transformation Process

  • Digital Transformation Framework

  • Creating a Digital Roadmap

ENABLING CREATIVITY AND INNOVATION

According to a study, 72% of people are more creative while taking a shower :) So, should all companies have shower sessions during the day? Maybe…but there are better ways.

In a rapidly changing world, it is impossible to exist without change. Not only keeping up with the change, but also playing an active role in that change, or even better, leading the change is now indispensable in order to survive.

Whether you look at it as an individual or as a company, there is a fine line between shining among those around you and disappearing among those that shine. The prerequisite for shining within the crowd is to develop the creativity and innovation muscle, or to put it differently, creativity skill set and innovation culture.

Can everyone be creative? The million dollar question :) The answer to this question is definitely yes. The important thing to know is, how to activate this muscle that everyone actually has. Being creative, finding ideas that will bring positive change, being able to pull out the best ones among these many ideas with an acid test method, and sharing these ideas with others to find support and investment. With the right approach and methods, you can enable your creativity and innovation skills.

Of course, this does not end with individuals only. The implementation of these creative ideas and their transformation from the idea stage to an innovation can only be possible by spreading the innovation culture throughout the company. What is this innovation culture and how can you turn it from a concept to a way of working, or to a process? How can you enable creativity at the individual, team and company levels and how can you take firm steps towards becoming an innovative company?

Let's break the codes of creativity and innovation together.

Topics:

  • Relationship Between Creativity and Innovation

  • Different Faces of Innovation in Companies

  • Being More Creative as an Individual

  • The Process of Idea Generation

  • Evaluating Ideas with the Acid Test

  • The Barriers and Triggers of Creativity

  • Team Culture That Enables Innovation

  • Innovation in Company Culture

  • Examples of Innovative Culture

DIGITAL AND SOCIAL MEDIA MARKETING STRATEGIES

The first internet banner ad was published in 1994. That ad given by AT&T which remained on air for 3 months and the CTR (ie click-through rate) it reached was 44%. Which means, out of every 100 people who saw the ad, 44 of them were interested and clicked on it. This is such a high rate of return… For reference, today, click-through rates for banner ads are below 0.1% on average. So does this mean that digital marketing is losing its impact? Of course absolutely not. It just shows that, under today's crazy advertising pollution, capturing the customer at the right time, in the right place, with the right message, and through data-driven, performance-oriented and micro-targeting approaches are becoming the utmost necessities.

Let's get together to talk about the new trends that shape today’s marketing approaches - data analytics, microtargeting, behavioral marketing, influencer marketing, marketing automation, metaverse and many more. Let’s see where the New Generation Marketing is taking us in the Digital Age.

Topics:

  • Search Engine Optimization (SEO)

    Digital Advertising Strategies

    Lead Generation ve Lead Nurturing

    E-Mail Marketing

    Search Engine Marketing (SEM) and Content Strategy

    Remarketing

    Landing Pages

    Building a Social Media Strategy

    Creating Engagement in Social Media

    Managing Communication on Social Media

    Digital Identity and Personal Digital Branding

    Reputation Management

    Influencer Marketing

    Celebrities vs. Opinion Leaders vs. Micro Influencers

    Trend Analysis and Measuring Success in Digital

    Setting Metrics Based on Targets

    Sample Marketing Measurement Approaches


STRATEGIC PLANNING AND BRAND POSITIONING

This training covers the fundamental marketing concepts and building blocks of a Strategic Marketing Plan. The purpose is to share the process of strategic planning along with basic marketing principles that can be used while building the plan. All the topics are followed with brainstorming sessions and group workshops to make it easier to turn concepts into practice.

Topics:

  • Strategic Plan and the Building Blocks

  • Creating the Company Vision

  • Market Analysis Approaches and Tools

  • Competition Analysis

  • SWOT Analysis

  • Segmentation Strategies

  • Target Setting

  • Relationship between Vision, Strategy and Tactic

  • Growth Strategies

  • Competition Strategies

  • Brand Identity and the Building Blocks

  • Brand Positioning

  • Brand Communication Principles

NEW GENERATION LEADERSHIP AND TEAM MANAGEMENT

What are the characteristics of a good leader? Has the answer to this question changed when we compare it with the leadership traits of 20 years ago? Or how much has it changed? While the basic necessary competencies of leadership may still be valid, are only those competencies sufficient to manage a new generation with completely different expectations, to ensure sustainability in a period where job turnover is so high, or to lead a company with agenda items such as digital transformation, innovation culture and organizational agility.

Think of a successful movie. The success of a movie that will break box office records, win awards and will be remembered for many years depends on a good scenario, a strong cast, an experienced and effective director and creative perspectives. Similarly, the success of a company depends on a solid vision and strategy (i.e. scenario), a competent - experienced - motivated team (i.e. cast), a leader (ie director) who has a solid vision and can push the entire company towards that vision, and a culture of innovation (ie creativity).

Competencies are becoming a requirement more than experience in recruitment processes, establishing authority is replaced by building trust to create followers, delegation supported by mentoring and coaching is becoming the norm instead of telling the employees what to do, performance-oriented management now sits at the center of the new generation leadership instead of being a far extension, employee motivation and mutual growth are going hand to hand, and traditional individual management styles are combined under a flexible leadership approach.

What should be the focus points on this path from Management to Leadership, from Leadership to New Generation Leadership? How do you build a strong team, how do you guide them, how do you motivate them, how do you get them to be better? How can the company, the team, and you as a whole achieve growth? Let's reveal the secrets of new generation leadership together.

Topics:

  • Challenges of Managers

  • Building Blocks of Successful Leadership

  • Choosing the Right People for the Team

  • Effective Job Interviews

  • Different Organizational Approaches

  • Communication Built on Character Styles

  • Building a Long Term Vision

  • Giving the Team a Direction

  • Building Trust and Motivation Within the Team

  • Performance Management Processes

  • Awarding Success

  • Career Growth Plans

  • Innovative Leader

  • Being Creative as an Individual

  • Empowering the Team to Enable Creativity

  • Turning Creativity into Innovation

THE ART OF POWERFUL PRESENTATIONS FOR LEADERS

Public speaking is at the top of the list of 10 most feared things in the world. The fear of forgetting every word as soon as you hear someone say, “The stage is yours”, the fear that your spoken words will not have the desired effect, the fear that your extreme concern about what people think will kill your concentration, the fear of speaking too much, and at the same time, the fear of silence, and many more mind-boggling thoughts like these place “public speaking” on top of this list.

From corporate presentations to social gatherings with friends, to be able to express oneself in every environment, to be able to convey the message clearly and effectively, to determine what to say and how to say it at the optimum level, to be entirely ready - from content to stage to tone of voice and to body language, and when you step on the stage, to be “YOURSELF” in the most self-confident way.

A professional tennis player practices all the techniques in the most ideal way possible over and over, works tirelessly, self-monitors continuously and corrects the mistakes, and strives to reach the best possible version of oneself. And when out on the field, that player parks all those details in the corner of the mind and applies those techniques that now became a reflex in the most natural way, without getting lost in the details anymore. Effective presentation techniques also require a complete end to end preparation, practicing those techniques over and over to turn them into a muscle memory, and once on stage after some relaxing breathing techniques, being as natural as possible while applying those learned techniques.

Effective Presentation Techniques are a muscle and a competency that everyone should develop, whether as an individual in your social life or as an employee in the corporate world. Based on the experiences I have gathered from the thousands of presentations I have delivered so far, it is my role to share with you the most sensitive points and important tips for presenting with impact; and it is yours to put all these learnings into practice to deliver more confident, strong and effective presentations.

Topics:

  • Planning the Presentation Flow and Content

  • Preparations Before the Meeting/Event

  • Body Language and Use of Voice

  • Building Presence on Stage

  • Controlling Stage Anxiety

  • Managing Audience Engagement

  • Turning Theory into Practice (video recorded workshop)

  • Maintaining Control against the Unexpected

  • Preparing for Customer and Corporate Presentations

  • Controlling the Meeting Flow

  • Addressing the Questions in Corporate Presentations

  • Customer and Corporate Presentations (video recorded workshop)

E-COMMERCE TRENDS AND STRATEGIES

E-Commerce changed the way of doing business for all sectors not only with their customers but also with their partners. New trends in e-commerce, ways to integrate e-commerce to your business models, building blocks of e-commerce, success factors of e-commerce websites will be the topics covered in this training.

Topics:

  • New E-Commerce Trends

  • E-Commerce Ecosystem

  • E-Commerce Models (B2B, B2C, C2C, Marketplace)

  • E-Commerce Design Approaches

  • E-Commerce Mobile Application Strategies

  • E-Commerce Content Strategy

  • Setting KPIs and Reporting for E-Commerce Websites

  • E-Commerce Funnel Analysis / Analytics

  • Performance Management

  • Traffic Sources for E-Commerce Websites

  • Landing Page Design

  • Behavioral Marketing

PERFORMANCE BASED MARKETING

This training is for the ones who have a good understanding of digital marketing channels and strategies, but want to improve their skills on measuring the performance of digital marketing approaches. How do we set the KPIs for our digital marketing efforts and how do we measure their success? In terms of performance tracking, how do we build the link between our online and offline campaigns? You will find the answers in this training.

Topics:

  • Big Data in Marketing

  • Value of Data Based Marketing

  • Omni-Channel Approach

  • Goals and Key Performance Indicators in Marketing

  • Funnel Analysis Approach

  • Data Sources

  • Measuring the Performance of Digital Advertisement

  • Measuring the Performance of Social Media Marketing

  • Measuring the Performance of Influencer Marketing

  • Measuring the Performance of E-Commerce

  • Measuring the Performance of E-Mail Marketing

DIGITAL TRANSFORMATION WORKSHOP

Digital Transformation is now becoming more than tool to gain competitive advantage. It is becoming a need for sustainability and survival. In this workshop, we bring out the innovative ideas to kick off the digital transformation journey of your company through brainstorming sessions and group exercises.

Topics:

  • WORKSHOP I: Disruption Map (Digital Transformation Pillars and Approaches)

  • WORKSHOP II: Gap Analysis (Sector/Company/Competition Analysis)

  • WORKSHOP III: Ideation (Digital Transformation Brainstorming Sessions)

  • WORKSHOP IV: Prioritization (Proiritization of Ideas by KPI)

  • WORKSHOP V: Presentation (Detailing and Evaluation of the Innovative Ideas)

  • WORKSHOP VI: Evaluation (Discussion of Challenges and Next Steps)

INNOVATION WORKSHOP

How can we enable creativity and innovation in a company? This workshop is the first step. As a group, we determine where we want to be in five years time frame. This is followed by workshops targeting to analyze the improvement points and then come up with creative ideas to jumpstart the company in an ideation process.

Topics:

  • WORKSHOP I: Disruption Map (Pillars of Innovation and the a Future Look)

  • WORKSHOP II: Gap Analysis (Company Improvement Points Analysis)

  • WORKSHOP III: Ideation (Brainstorming Session for Creative Idea Generation)

  • WORKSHOP IV: Prioritization (Proiritization of Ideas by KPI)

  • WORKSHOP V: Presentation (Detailing and Presentation of Ideas in an Elevator Pitch Format)

  • WORKSHOP VI: Evaluation (Discussion of Challenges and Next Steps)